When I was 14, I saw a commercial for a margarine brand where a fish jumped from one pan to another because that pan was using the margarine. The jumping bit was obviously done in post because fish don't usually jump from one pan to another because of a cooking liquid preference, let alone jump at all when lying in a frying pan. Because when they do that, they're dead, and dead fish can't jump. Anyways, so while the fish is hanging mid-air between the two pans - getting some serious hang time, I might add, more post-magic happens. The fish suddenly gets cartoon eyes and a mouth and yells "Yeeehaa" with excitement before landing on the pan. Cut to packshot and we’re done.

That commercial is the reason I got into advertising. Sadly they don't teach you how to make commercials starring fish with cartoon-looking eyes in high school. So after graduation, I went to the Danish School Of Advertising, hoping they could teach me. They did, but I wanted to become even better at it. So, I packed my bags and went to Miami Ad School. Two years later, I had become pretty good at making ads starring fish with cartoon-looking eyes, so I got my first job as a Junior Copywriter, and the rest is history. Well, for me, that is. Not for you. You actually have no idea what happened afterward, but this About copy is getting lengthy, so I need to wrap it up. But you can check out what history I'm referring to further down the page.  

I'm currently working as a freelance Creative Director/Writer for various clients and brands. But still, to this day, I've never managed to sell in a commercial starring a fish with animated eyes and mouth. I'll keep trying, though, that's for sure.