INTO THE FRAME

Porsche Netherlands had lost contact with its classic client base and needed a way to get them to visit the dealerships. They asked us to help reunite them while showing the owners that Porsche still valued them and their classic cars.

Porsche classic owners have a deep emotional bond with their cars. They love to show it off and photograph it. But there's one photo that only a few of them have, but everyone wants. A professional photograph of them driving their Porsche. So, we invited them to become a part of an exclusive book for Porsche enthusiasts; A book filled with classic Porsches and their drivers doing what they're supposed to do. Drive.

AGENCY: Achtung!
ROLE: Concept, Writer, and Creative Lead
PR: Adformatie , AutoMotor , Marketing Facts

CASE STUDY

WEBSITE

BOOK

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VW – GTI BANNERBAHN