UNCOMMON
After the launch of its SUV models, Porsche lost some of its differentiating power in the car segment.
To solidify that Porsche is anything but ordinary, we worked with neuroscientist Prof. Dr. Victor Lamme, to explore if driving a Porsche could be addictive. The results were significant enough to release a scientific paper and turn the findings into a campaign.
AGENCY: Achtung!
ROLE: Concept, Writer, and Creative Director
PR: RTL , de Volkskrant , Adformatie , financieel dagblad , The Drum , metro , Marketingfacts
CASE STUDY
As a part of the campaign, we released an interview with the neuroscientist to back up the findings.
INTERVIEW
For curious minds, we made the research paper available for download. It’s filled with medical and sciencey words, but feel free to have a read.
